Saturday, September 25, 2010

Biscuits - to make people happy around the world

Cookies are one of the world's favorite way. They appeal to people of all ages, not just because it's tasty, tasty, but also because they are familiar and comfortable and the smell and taste can be brought back memories. Although it sounds a dry biscuit, not hard and brittle like sexy, this description is characteristic of a genuine Biscuits Biscuits and who does not want? This unique form of cookies makes sure the sweetest of teeth and can always be eaten byDay for every occasion.

While many countries have adopted the old cookie and created their own version, according to food historians, they were biscuits in the Tuscany region of Italy in the 13th century in a city called Prato invented, and soon became a common destiny on board trips Christopher Columbus, and many sailors and fishermen. Because of its method of cooking that could go stale biscuits months at sea without growing or moldy. In Italy, while the "biscuit" meansfor almost every type of pasta or cookies to make it literally means "twice cooked". Up in Biscuits, Biscuit plural means twice baked and half baked. Cook pasta twice removes excess moisture and give the cookie its signature hard crunchy texture, which makes it ideal for dunking in wine or a hot drink like coffee or cocoa and an ideal partner for a variety of desserts.

Hundreds of years ago immigrants brought the recipe for the international agreement for Americabut the Italian bakeries and specialty was limited, and homemade cookies served during holidays and special occasions. Today, the cookie is all the rage in large part to the recent explosion of trendy bars and the popularity of Italian restaurants. The adoption of this indulgent cookie was amazing. Biscuits are one of the world's most famous cookies. This delightful decadent pleasure and often a unique niche in the food business today is clipped. From asweet snacks to gourmet cookies can be found almost everywhere from grocery stores to bakeries, and dessert menus in restaurants.

I asked John Vallone Jr., marketing director for Viscott, Biscotti manage his family business for the recent wave of Biscotti. "Traditionally it was cookies flavored with almonds or aniseed. Biscotti Today is basically a blank canvas and can be flavored with a variety of creative and exotic ingredients, to produce different flavorCombinations. The recipes are endless and limited only by your imagination. Everyone likes to say Biscuits, but even better, everyone likes to eat biscuits.

John Vallone Sr. agrees. "As a first generation American, son of a Sicilian father and mother in Calabria, Italian pastries, a standard in household products Vallone. Like the vast majority of Italian families have been the standard for sweet biscuits with a" Coffee cup Tues "with a visit to compare and Comares. These biscuits, Ibe guessed, by some divine guidance, have been predominantly anise flavored baked and dipped in plenty of classic Italian coffee. After joining the U.S. Air Force in 1953, the diet of my mom on vacation packages biscuits great care has been limited. As soon as the packages were opened, which is to quickly learn the cookies as my friends shed the exquisite taste of these cookies disappeared.

When I retired from the Air Force, I decided to go with me to the traditional Italian Biscottiat least for the holidays, but I wanted the cookies that distinctive force when the standard hard disk Anise Biscotti were compared. After several years of trying and eating all my mistakes I've finally developed the taste and texture, which has become the hallmark Viscott. Since these cookies were far from the norm, I decided to name them the only "Viscott", instead of B with V Vallone setting them apart and removing any claim that "These are not Cookies are;are not difficult. "

At first I cooked for the family and friends. According to the reviewers, I cooked for church bazaars and charity events, and John Jr. 200 Nellis asked to donate, the U.S. Air Force Thunderbirds for their special occasions. From the reaction expressed by the pilots, if we are a quasi-regular distribution in recognition and gratitude for his service as Ambassador to the blue of the best Air Force in the world. With the collaboration ofThunderbirds have in common to identify U.S. military units in Iraq Viscott receive for the holidays. Over the past three years, we have sent more than 1500 Viscott our troops, and the feedback was heart rendering and has only been driving us in this tradition, as long as our brave men and women put themselves in danger to protect our great nation continues to and defend the oppressed of the world.

But we had no real intention to enter the cookie business, ourPay satisfaction came from the gratitude we received from beneficiaries. But in August of 2006, I met a conversation with a group of men, while in Atlantic City Air Show. We swapped war stories, traded business cards and talked about our current business. I said I made the world second best biscuits and explain why the issue of "second best" for that if I said I had done the best in the world, any type of food for all the Italian man, would be the normal counter-evidence that"Nobody does it better than * that * my mother, poor dear."

So, to save the subject, I magnanimously how satisfied the world's second largest. One of the men, an Italian American, stood as Olgo Russo, co-owner of Russo & Sons Inc., a supplier of fruit and vegetables in the suburb of Boston. He asked for a business card and I gave him one of my new business cards would imagine that John was the last time I ever heard of him to be. Surprisingly, a week later I received an e-mailSamples. I sent a dozen. Shortly after he placed an order for 500 and three other orders of 500 has provided samples with a 5-star restaurant in Boston and the Chef de Cuisine's response: "Amazing"

"From that moment, I recently unsolicited marketing plan sample of good restaurants in New York and Las Vegas and to expand into other cities in the United States in the near future provided. If the business is successful, I will continue to cookViscott for family and friends and charitable organizations, and certainly dedicated to our brave men and women in the armed forces of the United States. "

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